The London startup now counts 5,000 paying customers and plans to scale engineering, global expansion, and AI-driven CRM foundations.
Attio, the London-based CRM startup, has raised $52 million in a Series B round led by GV (Google Ventures), with participation from existing backers Redpoint Ventures, Balderton Capital, Point Nine, and 01A. The raise brings Attio’s total funding to $116 million.
The company says it will use the funds to grow its engineering team, expand internationally, and accelerate the development of what it calls the “AI primitives” of modern CRM — features such as real-time data ingestion, programmable interfaces, agent collaboration, and predictive intelligence.
“CRM is one of the most important categories in B2B, but it’s been stuck in the past” said Nicolas Sharp, Attio’s co-founder and CEO. “AI-native CRM needs a completely different foundation — one that allows you to truly understand every customer, take action fast, and gives you the freedom to build the exact go-to-market systems you need at scale.”
Co-founder and CTO Alexander Christie added that modern teams want software they can shape to their needs, not rigid systems with lengthy implementation cycles. Attio’s platform, designed around composability and programmability, aims to let “GTM builders” — from RevOps leaders to founders — script workflows, extend interfaces, and create custom tooling in hours.
Attio now has 5,000 paying customers, including Lovable, Granola, Modal, Replicate, and Public, and says it is on track to quadruple ARR this year. Customers are already using its SDK to deploy apps directly inside the platform.
The round also adds GV partner Michael McBride, GitLab’s former CRO, to Attio’s board. McBride helped scale GitLab’s revenue more than 100x through IPO and said his focus will be on supporting Attio’s global expansion.
“This investment will accelerate our mission to build the first AI CRM that understands every customer and gives teams the power to shape it exactly to their business” the company said in a statement.