The German e-commerce software provider will integrate Bringly’s shipping intelligence into JTL-Shipping for merchants across Europe.
German multichannel commerce software provider JTL-Software has acquired Bringly, an Amsterdam-based shipping intelligence platform, to strengthen its logistics offering in Europe. Financial terms were not disclosed.
Founded in 2016 by Rajiv Laigsingh and Anton Liulichev, Bringly helps e-commerce businesses manage shipping operations more independently by integrating carrier networks and orchestration tools. The company’s system uses postal codes, courier hubs, and store locations to optimize delivery routes, reduce costs, and improve transparency in the transport chain.
“Shipping generates enormous amounts of data that often go unused. We built Bringly to turn that data into valuable decisions” said Rajiv Laigsingh, CEO of Bringly. “By joining JTL, we can scale this vision to tens of thousands of merchants—making shipping not only faster and more cost-effective, but also smarter.”
For JTL, the deal extends its shipping product from execution into orchestration. Bringly’s technology will be integrated into JTL-Shipping, offering merchants tools for multi-carrier orchestration, AI-driven insights, post-purchase notifications, and claim management. Merchants will be able to anticipate disruptions, compare delivery methods in real time, and optimize shipments based on cost, speed, or sustainability.
“With the addition of Bringly, our merchants will gain more flexibility and control in their daily shipping operations” said Sebastian Evers, CEO of JTL-Software. “This is a significant step in helping our customers run more efficient and resilient businesses.”
Bringly’s tools will be offered as a dedicated app within JTL’s platform, fully integrated with its ERP and e-commerce ecosystem. JTL-Group, founded in 2008, serves more than 50,000 customers across Europe and employs 460 people. Since 2023, it has been backed by Hg, a European software and services investor.
The acquisition reflects growing demand for data-driven logistics in European e-commerce, as merchants seek more control over shipping costs, cross-border trade, and delivery experiences.