Environmental monitoring specialist WATR has landed growth capital from 24Haymarket to accelerate international expansion of its real-time water and soil quality platform, as demand surges across multiple sectors worldwide.
The London-based company, established in 2017, operates an integrated remote monitoring system that delivers continuous data streams on environmental conditions. Its client base spans river catchment management, agriculture, utilities, construction, fisheries, and environmental consultancy firms seeking compliance solutions and data-driven decision-making tools.
International Footprint Expands
WATR’s technology currently operates across the UK water sector and has expanded internationally to Germany, Portugal, Croatia, France, Saudi Arabia, Australia, and the United States. The company reports substantial growth over the past year, driven by rising global appetite for scalable monitoring solutions.
The fresh investment will fund commercial operations expansion, strategic partnerships, product development, and international sales initiatives. Priority areas include sales team scaling, operational strengthening, and enhanced marketing to drive adoption in existing and emerging markets.
Technology Platform Details
WATR’s proprietary platform operates as a hardware-agnostic, cloud-connected system capable of integrating third-party sensors. The technology supports multiple telemetry protocols including GSM, LoRa, and Satellite communications, enabling deployment in remote locations globally.
Data flows seamlessly into an intuitive dashboard with integrated alert systems, allowing users to respond quickly to environmental changes. The platform’s flexibility supports both outright purchase and Data-as-a-Service models.
Market Opportunity and Vision
“WATR is delivering critical infrastructure and real-time data solutions at a time when environmental monitoring is a global priority” said Jamie Dunnett, Investment Director at 24Haymarket. The investor highlighted the team’s technical capabilities and sector expertise as competitive advantages.
WATR CEO Glyn Cotton emphasized the company’s broader mission: “This investment gives us the fuel to reach the next stage of our mission: to improve water and soil quality worldwide”
The company plans additional innovation investments to develop AI-driven insights, predictive analytics capabilities, and advanced customer integration features for its real-time sensing platform.