Maxi Mobility has completed a €1.2 million funding round to expand its electric vehicle subscription service targeting professional drivers and corporate fleets. The Italian startup’s business model addresses adoption barriers through comprehensive monthly packages that eliminate upfront costs and operational complexity.
Subscription-Based Electric Vehicle Model
The company operates through an all-inclusive monthly subscription approach that removes traditional obstacles to electric vehicle adoption. Professional drivers receive access to fully electric vehicles without initial capital requirements, alongside unlimited charging privileges at strategically positioned locations through sector partnerships.
Maxi Mobility’s offering encompasses vehicle rental arrangements, comprehensive charging infrastructure access, fleet management technology, and round-the-clock support services. The digital platform enables fleet operators to optimize charging schedules and monitor vehicle performance whilst simplifying the transition process for drivers switching from conventional vehicles.
Investment Participants and Strategic Backing
The funding round attracted participation from company founders, angel investors, UniCredit Bank, and Motor Valley Accelerator. Motor Valley Accelerator operates as part of CDP Venture Capital’s National Accelerator Network, with co-investment support from Plug and Play Tech Center, UniCredit, and Fondazione di Modena.
“The investment in Maxi Mobility is fully in line with our mission to promote concrete and scalable solutions for sustainable mobility” ~ Enrico Dente, director of Motor Valley Accelerator and Plug and Play
Market Opportunity in Italian Cities
The addressable market demonstrates significant potential, with over 13,000 active taxi licenses operating between Milan and Rome. Additional licensing opportunities have emerged following the 2023 Asset Decree, which incentivizes adoption of environmentally friendly vehicles within the transportation sector.
This regulatory environment creates favorable conditions for electric vehicle adoption amongst professional drivers who previously faced financial and operational barriers to transitioning from traditional vehicle fleets.
Capital Deployment Strategy
The investment proceeds will support three primary objectives: expanding existing vehicle fleets in Milan and Rome, enhancing the technology platform and integrated charging services, and accelerating industrial development for scalability across Italy and key European markets.
“Electric mobility can become truly accessible if it is built around the concrete needs of those who experience it every day” ~ Gian Paolo Incutti, CEO and founder of Maxi Mobility.
Industry Validation and Growth Trajectory
Motor Valley Accelerator’s participation represents institutional validation of the company’s approach to electric mobility adoption. The accelerator’s involvement signals confidence in Maxi Mobility’s ability to address practical challenges faced by professional drivers and fleet operators.
“The arrival of a partner such as Motor Valley Accelerator represents a strategic validation of the work we have done and gives us the impetus to bring our vision to an industrial scale” ~ Gian Paolo Incutti, CEO and founder of Maxi Mobility
The partnership positions the startup to leverage Motor Valley Accelerator’s network and expertise whilst accessing resources necessary for geographic expansion and service enhancement. This institutional backing could facilitate relationships with additional fleet operators and charging infrastructure providers across European markets.

