London-based frozen snack manufacturer Doughlicious has completed a €4.3 million funding round to accelerate expansion into American markets and international territories. The British FoodTech company specializes in artisanal frozen treats that combine cookie dough with gelato in bite-sized formats.
Rich Products Ventures, the investment arm of family-owned food giant Rich Products, led the financing round alongside private investment group The Angel Group. Several existing investors also participated in the funding.
Female-Founded Frozen Food Innovation
Kathryn Bricken established Doughlicious in 2017 with the goal of creating what the company describes as the “ultimate snackable treat.” The female-founded startup focuses on combining cookie dough with gelato in frozen bite formats, targeting consumers seeking premium frozen snacks.
“This partnership with Rich’s and The Angel Group is more than an investment – it’s a vote of confidence in the future of Doughlicious and our mission to redefine indulgence. With their support, we’re poised to grow faster, innovate smarter, and bring our crave-worthy creations to more consumers around the world.” ~ Kathryn Bricken, founder and CEO.
Clean-Label Product Positioning
The company differentiates its products through ingredient choices that appeal to health-conscious consumers. Doughlicious manufactures gluten-free frozen treats without added refined sugars, white bleached flour, artificial additives, or preservatives. All products are crafted at the company’s London production facility.
This approach aligns with growing consumer demand for cleaner ingredient labels in the frozen food category. The brand targets customers seeking indulgent treats with improved nutritional profiles compared to conventional frozen desserts.
Established Retail Distribution Network
Despite its relatively recent founding, Doughlicious has secured distribution across more than 10,000 retail locations. The company’s products appear on shelves at major American retailers including Target, Whole Foods, and Wegmans, as well as delivery platform GoPuff.
The brand has also established retail presence throughout the United Kingdom and select markets in Europe and the Middle East. This existing distribution foundation provides a platform for the planned expansion activities funded by the new investment.
Strategic Investor Alignment
Rich Products Ventures managing partner Dinsh Guzdar highlighted the alignment between the investment firm’s focus and Doughlicious’ market approach. The venture capital fund seeks companies developing innovative food solutions that meet evolving consumer preferences.
“Innovation is at the core of both Rich’s and RPV, and we believe in the bold ideas that are shaping the future of food. Doughlicious is a great example of a brand that is delivering on what today’s consumers want – smaller portions and clean-label offerings that don’t sacrifice on taste.” ~ Dinsh Guzdar, managing director of Rich Products Ventures.
Dinsh Guzdar noted particular interest in helping Doughlicious expand throughout American markets and introduce what he termed “a new concept in permissible indulgence” to freezer sections nationwide.
Market Expansion Strategy
The funding will primarily support Doughlicious’ expansion across American markets, where the company already maintains retail presence. Additional resources will target international market development beyond current European and Middle Eastern distribution.
The frozen novelty segment continues attracting investment as companies develop products addressing consumer preferences for premium ingredients, smaller portion sizes, and dietary restrictions. Doughlicious’ combination of gluten-free formulations with artisanal positioning reflects broader industry trends toward elevated frozen treats.